The passing years have only reinforced that ironclad belief, and I daresay the universe-bolstered by sad history lessons and a veritable graveyard littered with companies and managers that have fallen victim to all manner of crises-agrees with me. It took the position, as the subtitle boldly asserts, that today, a crisis in business is as inevitable as death and taxes it is not a question of if, but rather when. Some years ago, I wrote Crisis Management: Planning for the Inevitable, the first book ever written on the subject. The question is: ‘Is Steven Fink’s book one that busy executives ought to read?’ The answer is a resounding yes.”- LOS ANGELES TIMES, FRONT PAGE SUNDAY BOOK REVIEW Read more In this way, he or she might be better prepared to deal with the disasters striking organizations at an ever-increasing rate. “Every major executive in America ought to read at least one book on crisis management. PRAISE FOR STEVEN FINK’S CRISIS MANAGEMENT With in-depth case studies of Toyota, BP, and Penn State, Crisis Communications provides everything you need to successfully lead your company through today’s rocky landscape of business-where crises large and small loom around every corner, and the lives of businesses and management teams hang in the balance. The explosion of the Internet and, especially, social media, has added a new layer to the business leader’s skill set: the ability to handle a crisis quickly and professionally within moments of its occurrence. ![]() USE SOCIAL MEDIA OUTLETS TO COMMUNICATE DIRECTLY TO THE PUBLIC ABOUT A CRISIS.TELL THE TRUTH NO MATTER HOW TEMPTING IT MAY BE TO MISLEAD.MAKE WISE, VIGILANT, AND DEFENSIBLE DECISIONS UNDER EXTREME CRISIS-INDUCED STRESS.PROTECT YOUR BRAND AND REPUTATION THROUGH CRISES LARGE AND SMALL.CHOOSE THE BEST SPOKESPERSON FOR THE CRISIS.UNDERSTAND AND MANAGE THE RELATIONSHIP BETWEEN PUBLIC.The book also offers ways to deal with mainstream and social media, use them to your advantage, and neutralize and turn around a hostile media environment Steven Fink uses his decades of expertise and experience in crisis communications to help you: The book reveals proven strategies for recognizing and averting damaging crisis communications issues before it’s too late. Crisis Communications offers proactive and preventive methods for preempting potential crises. In this groundbreaking guide, Fink provides a complete toolkit for ensuring smooth communications and lasting business success through any crisis. Crisis communications and crisis management legend Steven Fink gives you everything you need to prepare for the inevitable-whether it’s in the form of human error, industrial accidents, criminal behavior, or natural disasters. ![]() Because in the pitched battle between perception and reality, perception always wins.įortunately, there is a solution. Skillfully managing the perception of the crisis determines the difference between a company’s life or death. When your company finds itself in the midst of a crisis, the ripple effects can disrupt lives and business for the foreseeable future if public opinion is not properly shaped and managed. Unfortunately, one of them is the inevitability of a crisis having a potentially major effect on your business and your reputation. There are few guarantees in business today. Augustine, former Chairman and Chief Executive Officer, Lockheed Martin As one who has lived through a number of crises and served as an independent investigator of the crises of others, I consider Steven Fink’s book to be an excellent guide to avoiding collecting scar tissue of your own by learning from the scar tissue painfully collected by others.”- Norman R. “When facing an already difficult crisis, the last thing a company needs is to make it worse through its own communications – or lack thereof. The Definitive Guide to Communicating in Any Crisis
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